The cockpit. It's where the name comes from.
Everything a pilot needs on one screen: KPIs, the trend, best products, a fees-and-ratings summary and the order map. Open it in the morning and know what's happening within a minute.
16 metrics to start the day
KPI cards with the period value, percentage change and a mini trend. Colors tell the business truth — fees going up is red, profit going up is green. Reorder the cards by drag & drop and switch every amount to PLN, EUR or USD.
- Colors follow business meaning, not the sign of the number
- Card order via drag & drop, remembered per user
- Previous-period or year-over-year comparison
- PLN / EUR / USD at NBP rates
Gross sales
112 480,60 zł
+8.1%vs 104 052,36 zł
Orders
1,214
+9.3%vs 1,111
Net profit
21 371,31 zł
+14.2%vs 18 714,12 zł
Margin
19.0%
+1.0 ppvs 18.0%
Allegro fees
24 521,17 zł
+7.0%vs 22 909,44 zł
21.8% of sales
COGS
35 093,95 zł
+12.5%vs 31 200,10 zł
31.2% of sales
AOV
92,65 zł
−1.1%vs 93,68 zł
Returning customers
9.6%
+0.7 ppvs 8.9%
91 of 948 buyers
A trend that tells the truth
Every metric day by day — the current period as a solid line, the previous one gray and dashed. Metrics mode lines up e.g. sales against Ads spend, and the profit chart colors itself by sign: green above zero, red below.
- Six metrics, the previous period as tracing paper
- Several metrics on one time axis
- Net profit: green and red segments
- Line or bar view
112 480,60 zł▲ 8.1%vs 104 052,36 zł
CurrentComparison
Top products with share of sales
The product ranking for the chosen period: units, average price, revenue and share of sales — every number compared with the previous period. You know who pulls the result and who just occupies warehouse space.
- Units, average price, revenue, share %
- Every value compared with the previous period
- A share bar next to every product
| Product | Units | Avg price | Gross sales | Share |
|---|---|---|---|---|
| 1Thermal mug 450 ml | 412 | 81,20 zł | 33 454,40 zł | 29.7% |
| 2Manual coffee grinder | 238 | 71,90 zł | 17 112,20 zł | 15.2% |
| 3Filter bottle 1 l | 196 | 56,40 zł | 11 054,40 zł | 9.8% |
| 4LED desk lamp | 141 | 51,20 zł | 7 219,20 zł | 6.4% |
The summary: fees, cancellations, ratings
Three cards close the picture of the day: the full fee breakdown with share of sales, the cancellation and refund rate, and buyer ratings with the star distribution and top reviewed products.
- Fees broken into commission, delivery, promotion…
- Cancellations and refunds with a combined rate
- Ratings: average, 1–5★ distribution, Recommended share
Summary
Cancellations & refunds
Buyer ratings
4.91118 ratings
The order map — with your own points on it
Every order with an address lands on the map: a city view with clusters or a voivodeship heatmap. You also pin your own points — office, warehouse, shops — and see your business geographically for the first time.
- City view (clusters) or voivodeships (heatmap)
- City ranking with order counts and value
- Your own pins: office, warehouse, shop
- Cities / Regions toggle
Order regions
Metric dictionary
Every cockpit card and exactly what it counts.
Gross sales
Total order value in the selected period, before fees and costs.
Orders
Number of orders placed in the period.
Units sold
Total product units sold.
Avg items per order
How many units an average order contains.
AOV
Average order value: gross sales ÷ number of orders.
Returning customers
Share of buyers who placed more than one order.
Allegro fees
Commissions, Smart! fees and other platform charges, with share of sales.
COGS
Cost of goods sold — from your purchase price list.
Delivery paid
Delivery costs covered by you, not the buyer.
Allegro Ads
Ad spend in the period and its share of sales.
Net profit
Sales minus Allegro fees, COGS, delivery and ads.
Margin
Net profit as a percentage of gross sales.
Cancellation rate
Share of orders cancelled in the period.
Refund rate
Share of orders that ended in a refund.
Rating rate
Share of orders after which the buyer left a rating.
Smart! customers
Share of buyers with active Allegro Smart!.
Take your seat in the cockpit
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